Spark Your City Global
- concept -
- art direction -
- build -
- production -
- event management -
Spark Your City Global is a global experiential campaign, made possible by Kipling, which takes place in city locations around the world and transforms them just for one day. The Sparks take place as a surprise for the commuters and local residents, changing their regular routine for the day and challenging their opinion about places that have become overly familiar to them. Each Spark is fronted by a female personality from different walks of life who bring their own inspiring agenda to the activity.
Marmalade was appointed the creative lead agency for the project to develop the concepts for the Sparks, negotiate the locations, and produce the events. Spark Your City was launched in London mid June 2015 before setting off on its global campaign.
Hosted by Radio DJ Gemma Cairney
On a gloomy Monday morning the 120,000 commuters who regularly use the iconic bridge were confronted with a 300 metre bespoke brightly coloured carpet encouraging them to Love Mondays.
Sutton Walk / Waterloo Station
Hosted by TV Presenter Helen Skelton
The walkway leading from Waterloo Station to Sutton Walk was transformed for one day into a 6m high 15m long walk-through kaleidoscope.