View project content.

Spark Your City Global

  • concept -
  • art direction -
  • build -
  • production -
  • event management -

Brief -

Spark Your City Global is a global experiential campaign, made possible by Kipling, which takes place in city locations around the world and transforms them just for one day. The Sparks take place as a surprise for the commuters and local residents, changing their regular routine for the day and challenging their opinion about places that have become overly familiar to them. Each Spark is fronted by a female personality from different walks of life who bring their own inspiring agenda to the activity.

Solution -

Marmalade was appointed the creative lead agency for the project to develop the concepts for the Sparks, negotiate the locations, and produce the events. Spark Your City was launched in London mid June 2015 before setting off on its global campaign.

London Bridge
Hosted by Radio DJ Gemma Cairney
On a gloomy Monday morning the 120,000 commuters who regularly use the iconic bridge were confronted with a 300 metre bespoke brightly coloured carpet encouraging them to Love Mondays.

Sutton Walk / Waterloo Station
Hosted by TV Presenter Helen Skelton
The walkway leading from Waterloo Station to Sutton Walk was transformed for one day into a 6m high 15m long walk-through kaleidoscope.

Related Projects -

Back to menu -
People reflected on the surface of the Spark your City kaleidoscope Child plays with a butterfly in the Spark your City kaleidoscope Helen Skelton of BBC Sport holding a Kipling bag inside the kaleidoscope At night the Spark Your City kaleidoscope came to life
Ariel shot of the London Bridge Spark your City Commuters crossing London Bridge on the brick work patterend carpet by Spark your City Gemma Cairney in a multicoloured brick pattered jacket on London Bridge The bright and multicoloured carpet on London Bridge seen from above.
Close overlay.

We know what we
are doing.

For us it’s all about making your brand relevant and having a clear achievable retail strategy.

The agency was set up in 2007 and we offer a range of retail and commercial services including branding, packaging design, 3D models, website design, interiors, the production of press launches, fashion shows, exhibitions and experiential activities.

Our design and communication process revolves around the importance of brand narrative, an awareness of current and future trends, long term brand evolution, the changing face of the high street, and the evolving buying habits of today’s consumer.

Whether you are an established global brand or a start-up, it is our combination of exceptional design, great logistical skills, an astute understanding of commerce and a brand’s position within its market, all pulled together by a team that is passionate not only about the creative process but also about business itself, that has set Marmalade London aside from the more conventional design and communication agencies.

Close overlay.

Company info.

Marmalade London Ltd.

Registered Company Address
141 Wardour Street London W1F OUT

Registered in England and Wales No : 3784283
VAT Registration No : 743 8967 81

Close overlay.

Newsletter sign-up