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Piaget - Packaging /

  • concept -
  • identity -
  • graphics -
  • packaging -
  • art direction -
  • production -

Brief -

To design two invitations to celebrate the launch of Piaget’s Rose Passion Collection which was to be displayed in the luxury watch and fine jewellery brand’s newly refurbished Harrods boutique. As part of the celebration Piaget commissioned Marmalade to transform their boutique into a rose garden (see Experiential).

Solution -

The printed version of the invitation featured intricate gold foiling and a key. Of the two thousand keys sent out, eight winning keys opened a gold padlock on a gilded birdcage in the boutique to reveal an exquisite gift from their Rose Passion Collection. For the hand delivered VIP invitations we designed a highly intricate 55cm high model of the Harrods building. Each building contained one of the printed invitation nestled in a stunning Yves Piaget Rose bouquet.

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We know what we
are doing.

For us it’s all about making your brand relevant and having a clear achievable retail strategy.

The agency was set up in 2007 and we offer a range of retail and commercial services including branding, packaging design, 3D models, website design, interiors, the production of press launches, fashion shows, exhibitions and experiential activities.

Our design and communication process revolves around the importance of brand narrative, an awareness of current and future trends, long term brand evolution, the changing face of the high street, and the evolving buying habits of today’s consumer.

Whether you are an established global brand or a start-up, it is our combination of exceptional design, great logistical skills, an astute understanding of commerce and a brand’s position within its market, all pulled together by a team that is passionate not only about the creative process but also about business itself, that has set Marmalade London aside from the more conventional design and communication agencies.

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Company info.

Marmalade London Ltd.

Registered Company Address
141 Wardour Street London W1F OUT

Registered in England and Wales No : 3784283
VAT Registration No : 743 8967 81

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