Montblanc Masterpiece Fair - Exhibition
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- art direction -
- build -
- production -
To design a stand for the luxury brand Montblanc for Masterpiece London, the annual show that brings together fine art, antique and design collectors, exhibitors and curators from around the world in the grounds of The Royal Hospital Chelsea.
We designed a space that looked both imposing and permanent. The showcases, columns and surrounding walls contained subtle references to the history of Montblanc and the materials used in the interiors of their workshops, offices and retail spaces. Security was paramount given that some of the individual writing instruments retailed at nearly EUR 1 million. The space included storage, a meeting room, an interactive calligraphy experience and was installed in less than 24 hours.