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Mercury Phoenix
Trust / FFAD -
Branding

  • identity -
  • graphics -
  • art direction -
  • brand guidelines -

Brief -

Marmalade offered to re-brand The Mercury Phoenix Trust and its primary fundraising activity, Freddie For A Day, to support the charity’s global work. The charity was set up by Brian May, Roger Taylor and Queen’s manager Jim Beach following the death of Freddie Mercury. The project included the development of a new marketing strategy to reach a new audience of supporters.

Solution -

It was important not to completely change the existing MPT logo with which so many supporters around the world are already familiar. The changes to the primary logo and social media icons made them more current and impactful. The angled stamp treatment gives the logo energy, attitude and an element of spontaneity. It allows the identity to sit more comfortably in the world of music than the more traditional charity sector. We then simplified the existing FFAD logo to make it bold, eye-catching, easily applied to merchandise and a fun call-to-action to get involved.

Related Projects -

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are doing.

For us it’s all about making your brand relevant and having a clear achievable retail strategy.

The agency was set up in 2007 and we offer a range of retail and commercial services including branding, packaging design, 3D models, website design, interiors, the production of press launches, fashion shows, exhibitions and experiential activities.

Our design and communication process revolves around the importance of brand narrative, an awareness of current and future trends, long term brand evolution, the changing face of the high street, and the evolving buying habits of today’s consumer.

Whether you are an established global brand or a start-up, it is our combination of exceptional design, great logistical skills, an astute understanding of commerce and a brand’s position within its market, all pulled together by a team that is passionate not only about the creative process but also about business itself, that has set Marmalade London aside from the more conventional design and communication agencies.

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Company info.

Marmalade London Ltd.

Registered Company Address
141 Wardour Street London W1F OUT

Registered in England and Wales No : 3784283
VAT Registration No : 743 8967 81

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