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Lingerie D'Elia -
Branding

  • concept -
  • identity -
  • graphics -
  • packaging -
  • art direction -
  • brand guidelines -
  • website -
  • production -

Brief -

To carry a full rebranding exercise for a family business established in 1983 and located near the Spanish Steps in Rome. The project included the design and production of bespoke packaging, a range of 2D collateral and the brand’s first dual language e-commerce website.

Solution -

The delicate logo, which represents the fine traditional handcrafted features and needlework of the lingerie itself, was produced in gold foil on all 2D collateral. This traditional icon is coupled with clean typography to give the branding a more contemporary feel. Rubber stamps were designed which staff could use at the point of sale to introduce a personal touch to the transaction.

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We know what we
are doing.

For us it’s all about making your brand relevant and having a clear achievable retail strategy.

The agency was set up in 2007 and we offer a range of retail and commercial services including branding, packaging design, 3D models, website design, interiors, the production of press launches, fashion shows, exhibitions and experiential activities.

Our design and communication process revolves around the importance of brand narrative, an awareness of current and future trends, long term brand evolution, the changing face of the high street, and the evolving buying habits of today’s consumer.

Whether you are an established global brand or a start-up, it is our combination of exceptional design, great logistical skills, an astute understanding of commerce and a brand’s position within its market, all pulled together by a team that is passionate not only about the creative process but also about business itself, that has set Marmalade London aside from the more conventional design and communication agencies.

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Company info.

Marmalade London Ltd.

Registered Company Address
141 Wardour Street London W1F OUT

Registered in England and Wales No : 3784283
VAT Registration No : 743 8967 81

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