- concept -
- art direction -
- build -
- production -
To design a number of key features for the flagship Dorothy Perkins store on Eldon Square in Newcastle, including a new shoe and accessories lounge concept, mannequin plinths, dividing screens, wall treatments, window displays and bespoke lighting.
Elements of the multi faceted shelving design in the shoe lounge were carried over to the new mannequin plinth design. The structure and materials used in the mirrored light design worked alongside the dividing screens which were made using mirrored rails suspended in a brushed steel frame. These strong linear details were included in the design of the main window display.