- identity -
- graphics -
- brand guidelines -
- website -
Marmalade designed the branding for this start-up that offers medical help and advice via an app. As part of the extended project we advised on the design of the website and the visual language of the app.
The principle consideration for the branding was to ensure that the service was seen as confident, approachable and professional. This visual language was carried throughout the development of Marmalade’s ideas and recommendations for the business’ digital applications. One of the most important features of the service was to ensure that the user has a clear, transparent and reassuring journey when using the service.