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Atterley - Branding

  • identity -
  • graphics -
  • packaging -
  • art direction -
  • brand guidelines -
  • website -

Brief -

To give the Atterley brand a complete overhaul. The project included a full re-brand, the design of new packaging, a review of campaign and product photography and the design of a new e-commerce website.

Solution -

We created a strong identity for the fashion brand to reflect the mix of classical and contemporary design and tailoring in the collections, and reduced the original name - Atterley Road - simply to Atterley. It was important to create an icon that could be easily used across a range of consumer touch points including packaging, digital, garment labels and advertising. The colour palette is a Skandi-inspired palette of feminine greys and nudes punched with a touches of colour. The review of the photography aimed to establish elements of consistency to ensure high impact and recognition. The packaging design needed to be practical, cost effective and adaptable whilst giving a strong reference to key elements of the branding. The website design was all about imagery and a seamless, transparent and effortless customer experience.

Related Projects -

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Example of the new Atterley logo Atterley mark or logo Atterley stationary including garment labels and business cards Person using the mobile version of the Atterley site Atterley homepage on mac computer Atterley brand guidelines magazine
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We know what we
are doing.

For us it’s all about making your brand relevant and having a clear achievable retail strategy.

The agency was set up in 2007 and we offer a range of retail and commercial services including branding, packaging design, 3D models, website design, interiors, the production of press launches, fashion shows, exhibitions and experiential activities.

Our design and communication process revolves around the importance of brand narrative, an awareness of current and future trends, long term brand evolution, the changing face of the high street, and the evolving buying habits of today’s consumer.

Whether you are an established global brand or a start-up, it is our combination of exceptional design, great logistical skills, an astute understanding of commerce and a brand’s position within its market, all pulled together by a team that is passionate not only about the creative process but also about business itself, that has set Marmalade London aside from the more conventional design and communication agencies.

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Company info.

Marmalade London Ltd.

Registered Company Address
141 Wardour Street London W1F OUT

Registered in England and Wales No : 3784283
VAT Registration No : 743 8967 81

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