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Asos NYC -
Press Launch

  • concept -
  • art direction -
  • build -
  • production -
  • event management -

Brief -

Following the success of Marmalade’s London Press Events for Asos, we were asked to replicate the events for the Asos Press Launch NYC for a number of seasons. This involved adapting the London design for an NYC press audience and producing the event using local suppliers and contractors.

Solution -

This particular NYC event featured a live model installation which allowed for a more interactive experience for the attending guests. Guests were guided around the space using a colour coding that culminated in an installation of models wearing garments from both the menswear and womenswear collections. The event took place at Milk Studios 450 W 15th St which allowed us to apply extensive vinyls across all the windows completely transforming the environment. This brash application of colour worked alongside the more industrial structural elements of the installation created out of raw scaffolding.

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We know what we
are doing.

For us it’s all about making your brand relevant and having a clear achievable retail strategy.

The agency was set up in 2007 and we offer a range of retail and commercial services including branding, packaging design, 3D models, website design, interiors, the production of press launches, fashion shows, exhibitions and experiential activities.

Our design and communication process revolves around the importance of brand narrative, an awareness of current and future trends, long term brand evolution, the changing face of the high street, and the evolving buying habits of today’s consumer.

Whether you are an established global brand or a start-up, it is our combination of exceptional design, great logistical skills, an astute understanding of commerce and a brand’s position within its market, all pulled together by a team that is passionate not only about the creative process but also about business itself, that has set Marmalade London aside from the more conventional design and communication agencies.

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Company info.

Marmalade London Ltd.

Registered Company Address
141 Wardour Street London W1F OUT

Registered in England and Wales No : 3784283
VAT Registration No : 743 8967 81

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