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Asos Press Day London

  • concept -
  • art direction -
  • build -
  • production -
  • event management -

Brief -

The design, installation and management of the Asos Press Day London for a number of Spring Summer and Autumn Winter collections. The concepts were then adapted for the New York press events and then developed into a creative template for the roll out to Sydney, Paris, Berlin, Milan and Madrid.

Solution -

Working closely with the Asos design teams and drawing inspiration from their mood boards we developed the creative concept for each of the Menswear and Womenswear trend installations. The London events took place at B1 WC1 and the Embankment Galleries of Somerset House WC2, and the New York events, using local suppliers to replicate the London events, in both Milk Studios 450W 15th Street prior to moving to the Asos showroom on Greene Street.

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We know what we
are doing.

For us it’s all about making your brand relevant and having a clear achievable retail strategy.

The agency was set up in 2007 and we offer a range of retail and commercial services including branding, packaging design, 3D models, website design, interiors, the production of press launches, fashion shows, exhibitions and experiential activities.

Our design and communication process revolves around the importance of brand narrative, an awareness of current and future trends, long term brand evolution, the changing face of the high street, and the evolving buying habits of today’s consumer.

Whether you are an established global brand or a start-up, it is our combination of exceptional design, great logistical skills, an astute understanding of commerce and a brand’s position within its market, all pulled together by a team that is passionate not only about the creative process but also about business itself, that has set Marmalade London aside from the more conventional design and communication agencies.

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Company info.

Marmalade London Ltd.

Registered Company Address
141 Wardour Street London W1F OUT

Registered in England and Wales No : 3784283
VAT Registration No : 743 8967 81

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