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Asos -
Packaging / Print

  • identity -
  • graphics -
  • packaging -
  • art direction -

Brief -

To carry out a full Asos Branding and Packaging review for the global online fashion retailer.

Solution -

To ensure as cost-effective a solution as possible we took the existing Asos cardboard delivery box as the starting point and rolled this into print and garment assets, such as swing tags triplexed with white card and button bags made from card. The new fabric garment labels have a high print rubber finish to give them a contemporary tech feel. The triangular hole punch used on the swing tags is an individual asset from a pattern generated to be used across print and digital platforms. The colour palette, which goes from brown paper through greys and white to a dark navy, has been applied across both menswear and womenswear to ensure a synergy between the two. The project included the design of separate icons, inspired by keyboard glyphs, for the separate womenswear collections: maternity; petite; salon; and curve.

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We know what we
are doing.

For us it’s all about making your brand relevant and having a clear achievable retail strategy.

The agency was set up in 2007 and we offer a range of retail and commercial services including branding, packaging design, 3D models, website design, interiors, the production of press launches, fashion shows, exhibitions and experiential activities.

Our design and communication process revolves around the importance of brand narrative, an awareness of current and future trends, long term brand evolution, the changing face of the high street, and the evolving buying habits of today’s consumer.

Whether you are an established global brand or a start-up, it is our combination of exceptional design, great logistical skills, an astute understanding of commerce and a brand’s position within its market, all pulled together by a team that is passionate not only about the creative process but also about business itself, that has set Marmalade London aside from the more conventional design and communication agencies.

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Company info.

Marmalade London Ltd.

Registered Company Address
141 Wardour Street London W1F OUT

Registered in England and Wales No : 3784283
VAT Registration No : 743 8967 81

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