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Alex and Alexa - Press Launch

  • concept -
  • art direction -
  • build -
  • production -
  • event management -

Brief -

To design, build and manage the first Alex and Alexa Press Day for the premium children’s fashion brand at the Music Rooms London W1.

Solution -

Inspired by the client’s invitation, the press event was presented as a giant pop-up playhouse. The various playhouse rooms allowed the brand to showcase different collections in specific areas, such as The English Garden, Urban and Neon. The design and layout of the space took visitors on a journey of discovery as they moved through the playhouse.

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A giant dolls house set made for the Alex and Alexa press launch Ladders and balloons used as product display for Alex and Alexa Alex and Alexa product displayed with garden themed props
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We know what we
are doing.

For us it’s all about making your brand relevant and having a clear achievable retail strategy.

The agency was set up in 2007 and we offer a range of retail and commercial services including branding, packaging design, 3D models, website design, interiors, the production of press launches, fashion shows, exhibitions and experiential activities.

Our design and communication process revolves around the importance of brand narrative, an awareness of current and future trends, long term brand evolution, the changing face of the high street, and the evolving buying habits of today’s consumer.

Whether you are an established global brand or a start-up, it is our combination of exceptional design, great logistical skills, an astute understanding of commerce and a brand’s position within its market, all pulled together by a team that is passionate not only about the creative process but also about business itself, that has set Marmalade London aside from the more conventional design and communication agencies.

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Company info.

Marmalade London Ltd.

Registered Company Address
141 Wardour Street London W1F OUT

Registered in England and Wales No : 3784283
VAT Registration No : 743 8967 81

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